Question 4: Who would be the audience for your media product?

TARGET AUDIENCE (PRIMARY) -
Our primary target audience would be fans of 'teen comedy' or 'coming of age' films such as "Superbad" or "Juno". When producing our film, we intended for it to appeal to young people between the ages of 15 to 24, but not to direct it towards a specific gender or ethnicity. However, the iconography, setting and accents were skewed to a British audience as our film aims to represent a school in London. Elements of the film are skewed to boys (main character represents the typical 16-year old boy) and to girls (conflict between friends and struggling to fit in at a new school).

I created this Prezi to show examples of ideal audience members that our film will be aimed towards:

TARGET AUDIENCE (SECONDARY) -
We researched that fans of this genre are generally between the 15-24 age range, but our film may also attract an older audience (25+), families, or fans of British indie films. (For example, "Little Miss Sunshine" is appealing and relatable for a wider age range as it represents children, teenagers, parents and grandparents).

NICHE AUDIENCE -
Our film may have international appeal to fans of British films or comedies. The global market for the film would be limited as it is skewed towards people living local to London or aware of cultural representations of London.

This correspondance analysis released by the BFI shows genre preferences for UK films according to age and gender:

Although comedies are most popular amongst males aged 55+ and dramas most popular with females aged 55+, our film is targeted at a younger audience due to the high school setting and social references that an older audience member would not necessarily relate to. 

Our film specifically does not target those under 15 (due to certification and themes), so our marketing  strategy has only been designed to reach our primary/secondary/niche audiences.

Similarities to films of the same genre - scene from "Superbad" takes place in the school corridor:

Conclusion - We decided that our film would be equally skewed to both males and females as this widens the target audience. For instance, the concept of 'high school drama' may appeal predominantly to girls, whereas the male protagonist may appeal more to boys. We had already considered our target audience of teen comedy fans between the ages of 15 and 24 before filming, as we could take this into account when choosing costume and props. Our final outcome attracts a range of audiences within the UK.