Introduction to AS coursework

My name is Ela and my candidate number is 9426. The other members of my group are Amber Mota (candidate number 9114) and Godgift Emesi (candidate number 9044). We are group number 3.

To access my work, please click on the labels on the right, entitled 'AS Research and Planning', 'AS Construction', 'AS Evaluation' and 'AS Preliminary Task' and ignore the rest that is classwork.

My Film Opening Sequence (Group 3: Ela, Gift, Amber) (New Guy)


My Film Opening Sequence (Group 3: Ela, Gift, Amber) (New Guy)

Friday, 23 January 2015

R+P Post 3: Production and distribution institutions

Production company: EGA
Nationality: British
Location: North London
Genre: Indie comedy films

Our production company produces independent films and is part of Zodiak Media UK (a group of independent film and TV companies that create and distribute media content). Our production company operates under Zodiak Media's "UK, Belgium and Netherlands" subsidiary company as it specialises in indie films and worldwide TV such as "The Inbetweeners" "Wife Swap" and "The Girl With the Dragon Tattoo". Also, the company is based in West London which would be within close proximity of our shooting locations. Zodiak has highly experienced sales teams in London and Paris.

EGA Productions specialises in comedy film and television, but also distributes indie films skewed to a British audience (such as "The Inbetweeners").


Distribution company: Universal Pictures UK
Our distribution company is a subsidiary of Universal Pictures with 29 international websites. It is a UK-based Hollywood studio arm which creates and distributes both mainstream (for example, Johnny English) and smaller indie films (usually British films whereas Universal Pictures US caters more to an American/international audience). It is responsible for the distribution of films such as "The Knife That Killed Me" and "Love Actually".


Brief case study: Shaun of the Dead
Shaun of the Dead is a 2004 British horror comedy about a young man attempting to get some kind of focus in his life as he deals with his girlfriend, his mother and stepfather. At the same time he has to cope with an apocalyptic uprising of zombies. It was distributed by Universal Pictures UK, Rogue Pictures (for US audience) and Mars Distribution (France) and achieved a box office success of $30 million. ITV has recently acquired the company Big Talk which is responsible for British TV shows and films such as Friday Night Dinner, Shaun of the Dead and Hot Fuzz.


Brief case study: Johnny English
A 2003 British comedy film parodying the James Bond secret agent genre. It was produced by Working Title Films and StudioCanal and distributed by Universal Pictures UK. Many of the filming locations were based in the UK (Canary Wharf, Dover, Cornwall) and the 3 main actors were also British.

Sunday, 18 January 2015

R+P Post 2: Our target audience

1. Primary
Our primary audience is fans of teen comedy, teen drama, indie and coming of age films, both male and female between the ages of 15 and 24. The films that we have researched as reference points ("Easy A", "Superbad") have a similar target audience. The certification of our film will be 15, as are other films of the same genre due to their themes. The comedy/drama genre is appealing to young adults and its familiar high school setting is also another way to target a 15+ audience. Although most teen films are skewed to a female audience (such as "Mean Girls"), the main character in our production will be male allowing it to appeal to a wider audience. Our ideal audience member would be a British 16 year old (as the film incorporates British culture in particular) and would enjoy films with similar themes such as "21 Jump Street", "Superbad" and "Project X".


2. Secondary
The secondary audience for our film will be fans of British indie films, such as "Hot Fuzz" and "Shaun of the Dead" and other British comedies such as "The Inbetweeners Movie". These films are aimed at the younger audience (15-30 year old males in particular) as the characters are easily relatable. However, our production will be more skewed to young girls as they are the primary audience for teen dramas. British consumers are our secondary target audience as they tend to watch more indie films than American film fans. Our film will contain similar themes as those in the British comedies above.

 

3. Tertiary
Our tertiary audiences will be families, fans of other genres, and people over the age of 24. Older audiences could be reached as the high school setting is familiar to all viewers and the stereotypical social groups in school have been portrayed in films for decades. High school is a common experience for all British consumers therefore is relevant to film fans of all ages. To have a wider audience appeal, we have incorporated themes from several different genres. Viewers could also be supporters of the production company, (for example, Working Title Films has produced several British comedies including "Shaun of the Dead", "Four Weddings and a Funeral" and "Johnny English").

Film still from 2004 comedy "Meet the Fockers":

Friday, 16 January 2015

R+P Post 1: How we intend to work as a group

We are group number 3.

We intend to have weekly meetings every Monday between 4pm to 5pm, as well as a 30 minute lunchtime session on Tuesday and Friday (Week 1). In Week 2, our second session will be on Friday between 12 and 1pm.

To exchange ideas regularly, we created a Whatsapp group chat as well as a Facebook page. Our individual research and ideas will be posted on the page before each meeting. Group work is divided between members and we share any additional notes during meetings.

We have agreed to take individual responsibly for knowing in advance when and where meetings are taking place, and to be on time.

Wednesday, 22 October 2014

The Knife That Killed Me case study introduction




Genre/type of production:
Teenage drama, crime, thriller, 15-rated independent film, small low-budget British production

Plot:
Memories of a teenager called Paul Varderman as he reflects on the events leading to his fatal death. He becomes involved with 'the freaks' after moving to a new school, and defends himself against a bully. The bully then asks him to join his gang and Paul is drawn into a rivalry between the two gangs, and must take a critical decision on who he should be loyal to. Themes of change, belonging, gangs, friendship, youth, life/death and insecurity are present.
York University
YouTube Trailer
Official Website

UK release dates:
Screened at London Independent Film Festival on 18 April 2014
Screened at Rome Youth and Independent Film Festival
Screening at Coventry Literary Festival screening in June 2014
Premiere at Manchester's Museum of Science and Industry on 15 July 2014
Screening at York Picturehouse Cinema followed by Q&A on 27 July 2014
Charity event at Notting Hill Picturehouse
Screening at Frank's Cafe in London
24 October 2014 DVD and VOD release online
No theatrical release
BBFC
Kickstarter Campaign
IMDb
Screening Event

Nationality:
British (produced by Green Screen Productions set in York) (actors, crew and producers are well-known in Britain for TV series or other independent films) (All shooting locations set in York, UK) (use of British slang and culture) (typically small production, localised, low-budget)
Director's Blog
Director's Blog 2
Yorkshire Evening Post

Institutions behind production:
Green Screen Productions (based in York, North Yorkshire)
Stealth Media Group (bought rights to DVD and release) is a distribution company that assisted in the financing of the film and national and international marketing. They also organised film festival distribution (based in Brighton, London, LA)
Matador Pictures financed the film (based in London)
Premier Picture is also an independent film finance and production company (based in Brighton)
£20,000 fundraised through Kickstarter campaign
Green Screen Productions
Stealth Media Group
Matador Pictures
Premier Picture
Wikipedia
Kickstarter Campaign

Production budget:
Approximately £3 million
Wikipedia

Connections:
Based on the novel 'The Knife That Killed Me'
Similarities to 'Sin City' - stylised, produced on green screen
Amazon
Facebook
YouTube Trailer

Directors:
Marcus Romer (an actor, director and playwright that also wrote the screenplay for the film)
Kit Monkman (known for Dead Man Running
Director's Blog
Director's Blog 2
IMDb

Producers:
Alan Latham
Thomas Mattison
Assisted by graduates of University of York's department of Theatre, Film and Television
York University
IMDb

Starring:
Jack McMullen (Paul) - known for Waterloo Road
Reece Dinsdale (Paul's dad) - known for Coronation Street
Jamie Shelton (Roth) - known for Emmerdale
Oliver Lee (Shane)
Charles Mnene (Goddo)
Rosie Goddard (Maddie)
Haruka Abe (Serena)
IMDb
Wikipedia

Core Audience:
Young people, both genders, those accustomed to or interested in cultures of Yorkshire, fans of British films, independent film fans, fans of Waterloo Road/Coronation Street/Emmerdale, fans of Sin City or other stylised films

Secondary/tertiary markets:
Adults, those interested in British culture in general
Facebook
Film Review
YouTube Trailer

Friday, 17 October 2014

Big Hero 6 case study introduction




Genre/type of production:
Animated, superhero, comedy, action, family, adventure, PG Cert, a high concept blockbuster, an event movie
Wired Magazine Article
Official Website

Plot:
In a fictional metropolis in which a young robotics prodigy called Hiro Hamada and his robot, Baymax, uncover a criminal plot and pull together a team of inexperienced crime fighters to solve the mystery surrounding the crime.
Wikipedia
YouTube Trailer
Marvel

Global release date: 23 October 2014 at Tokyo International Film Festival in 3D
US release date: 7 November 2014
UK release date: 30 January 2015
IMDb

Nationality:
Set in a fictional and Americanised San Fransokyo (mostly American but incorporates Japanese culture)
Directed and produced by American directors and animation studios
Starring American actors/comedians
Wikipedia

Institutions behind production:
Produced by Walt Disney Animation Studios (vertically and horizontally integrated institution based in New York)
Inspired by Marvel Comics superhero team of the same name (rights to characters owned by Disney)
Marketed on social networks such as Facebook, Twitter, YouTube (200,000 Facebook likes)
Distributed and financed by Walt Disney Studios Motion Pictures (based in California with offices worldwide)
Wikipedia
Disney

Production budget:
Unconfirmed (estimated around $200 million)

Connections to other films:
Created by the same company as 'Frozen' 'Wreck-It Ralph' 'Bolt'
Includes a theatric short, 'Feast'
YouTube Trailer
Twitter

Directors:
Don Hall (known for The Princess and the Frog)
Chris Williams (known for Bolt, The Emperor's New Groove, Mulan)
John Lasseter (known for Toy Story, A Bug's Life, Cars)
Wikipedia
IMDb

Starring:
Ryan Potter (Hiro Hamada)
Scott Adsit (Baymax) (known for We're the Millers, 30 Rock)
Jamie Chung (Go Go Tomago)
Damon Wayans Jr. (Wasabi)
(Most are recognised from American TV and comedy)
Wikipedia
IMDb

Core Audience:
Youngchildren, superhero fans, Disney fans, Marvel fans, families with children, Americans
YouTube Trailer

Secondary/tertiary audience:
Parents, older children, fans of Japanese culture

Thursday, 2 October 2014

Preliminary exercise evaluation



1. Who did you work with and how did you manage the task between you?

For the preliminary exercise, I worked with Serena, Iggy and Alistair. The task was shared between us, Serena and Alistair were acting while Iggy was directing and I filmed the shots. To plan the sequence, we discussed in our group, thought of an appropriate genre and narrative, then allocated tasks for each of us on the day of shooting. During the planning process, each of us contributed ideas towards the order of shots and how it could achieve continuity as well as direct the audience to the narrative.




2. How did you plan your sequence? What processes did you use? What theories did you try to take into account?

We drew a storyboard and shot list of the narrative which helped us to achieve continuity and follow the match on action theory. It also assisted in the framing of each shot to create implications for the audience. Additionally, we made a shooting schedule to make it more convenient to shoot and avoid wasting time. Also, we used some of our own props and costumes appropriate to each scene which was effective in establishing character. Some theories that we considered in order to achieve continuity were match on action, shot/reverse shot, and the 180-degree rule, so that the narrative of the scene flows. We planned using a storyboard which helped to visualise the angles of the shots and whether they would match the previous ones. We also wrote a script with the intention of matching the dialogue in every take so that there would not be match on action errors, however this was ineffective as it did not include sufficient stage directions.

3. What technology did you use to complete the task, and how did you use it?

We used a Canon Legria HF G30, tripod, microphone, headphones and we set up the camera and tripod in each location appropriately in order to achieve different framings of shots and different angles to view the shots from different perspectives. The software we used to edit the sequence was Premier Pro and we uploaded each take, and then cut the good clips into appropriate lengths and added them to the sequence in order of the narrative. We placed the camera in 9 different locations in the room and corridor so that there was a variation in camera angles to establish the setting.

4. What factors did you have to take into account when planning, shooting and editing?

While planning the exercise, we had to consider the 30 degree rule as well as the eyeline match so that two shots following each other were matched. Other theories such as match on action and shot/reverse shot were taken into account as they assisted the continuity of the sequence and allowed different angles of the scene to be included while matching at the same time. While shooting, we had to consider background noise as well as keeping the script and action exactly the same in each take so that every scene matched the previous one. We had to clear the room and corridor so that there were no other people in the shot which would affect the continuity. During the editing process, we considered the match on action theory as each shot had to be cut at the correct time for the sequence to flow. We also considered timings as it was necessary for each shot to be cut to an appropriate length and match the next shot in the right place. Furthermore, we had to film scenes longer than we intended them to be, as we could cut them during editing rather than having to repeat the filming of scenes that were too short.

5. How successful was your sequence? Please identify what worked well, and with hindsight, what would you improve/do differently?

I think our sequence was successful in many places in achieving continuity, especially the final conversation, in which the 180 degree rule was implemented as well as the shot/reverse shot during dialogue. Also, the switch of the angle of the shot while opening the door was a match on action and effective in demonstrating continuity of the sequence. However, on several occasions, the background of the shots was inaccurate, for example, shot 2 in which Serena was not sitting in the chair that she was in in shot 3. Also, some dialogue was different in each take and the actors' movements were not matched in some takes which affected the continuity and overall flow of the narrative as it confused the audience. Another aspect which I would do differently is making sure that there are no other people visible in the shot (in reflections or in background) as it distracts the audience from the main action and is not a match on action. The planning hour was useful and effective as it gave us ideas of the framing the order in which to shoot the scenes as efficiently as possible. The first establishing shot was effective at displaying the setting and entrance of the first character into the room. We also used a variation of frames according to the narrative, (close-ups of actors speaking and wide shots of walking along the corridor), which was significant in conveying the atmosphere of the scene. In order to achieve better continuity, I would have used shorter clips and demonstrated more of the 30 degree rule in which each shot is varied from the last.

6. What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework?

From completing this task, I have learnt the importance of several theories such as match on action, shot/reverse shot and the 180 degree rule and how they affect the continuity of films and allow the genre and narrative of the film to be displayed. I have also learnt the significance of planning shots and taking shots from many angles in case of error. The editing techniques I learnt will be useful for completion of the rest of the coursework as we can cut and order shots correctly for the narrative to flow. The task was effective as a practice, and I have learnt from continuity errors made (such as different action/dialogue) and will be aware of this on the next task. Also, I have learnt the importance of not wasting time during shooting so that there are sufficient shots from several angles in case of error during editing.



Film still


Genre:

It is a drama/comedy as the characters are laughing, portrayed as genuine, set during daytime, soft camera focus, relaxed facial expressions, modest clothing.

Character:

The camera angle is slightly tilted to make Forrest look smaller, shows significance of other character and that he is respected, Forrest looking directly at him suggests his sincerity, hand gestures shows that he respects him and does not perceive himself as superior, dirty, old-fashioned clothing suggests that the two characters are not superficial.

Narrative:

A reunion between the two characters is implied through the handshake, they are pleased to see each other, the man has recently arrived to be greeted by Forrest, Forrest is the main character as he is displayed more clearly in the shot.