Our primary audience is fans of teen comedy, teen drama, indie and coming of age films, both male and female between the ages of 15 and 24. The films that we have researched as reference points ("Easy A", "Superbad") have a similar target audience. The certification of our film will be 15, as are other films of the same genre due to their themes. The comedy/drama genre is appealing to young adults and its familiar high school setting is also another way to target a 15+ audience. Although most teen films are skewed to a female audience (such as "Mean Girls"), the main character in our production will be male allowing it to appeal to a wider audience. Our ideal audience member would be a British 16 year old (as the film incorporates British culture in particular) and would enjoy films with similar themes such as "21 Jump Street", "Superbad" and "Project X".
2. Secondary
The secondary audience for our film will be fans of British indie films, such as "Hot Fuzz" and "Shaun of the Dead" and other British comedies such as "The Inbetweeners Movie". These films are aimed at the younger audience (15-30 year old males in particular) as the characters are easily relatable. However, our production will be more skewed to young girls as they are the primary audience for teen dramas. British consumers are our secondary target audience as they tend to watch more indie films than American film fans. Our film will contain similar themes as those in the British comedies above.
3. Tertiary
Our tertiary audiences will be families, fans of other genres, and people over the age of 24. Older audiences could be reached as the high school setting is familiar to all viewers and the stereotypical social groups in school have been portrayed in films for decades. High school is a common experience for all British consumers therefore is relevant to film fans of all ages. To have a wider audience appeal, we have incorporated themes from several different genres. Viewers could also be supporters of the production company, (for example, Working Title Films has produced several British comedies including "Shaun of the Dead", "Four Weddings and a Funeral" and "Johnny English").
Film still from 2004 comedy "Meet the Fockers":
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